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Real Estate News
Susana Murphy on one major improvement — incorporating live-answer phone system
Fri, 06 Mar 2015 2:15:37
Susana Murphy, founder of Alante Real Estate, talks about how technology levels the playing field and why waiting to be a star in one man's real estate production keeps her up at night ... read more»

What are you contributing to the real estate ecosystem?
Fri, 06 Mar 2015 2:00:06
If you attended Real Estate Connect New York in January, then you heard Joanna Lord speak, and if you were like me, you were blown away by her. Lord gave us a lot of food for thought during her presentation, including the notion of "contributing to your ecosystem." ... read more»

Swipe embraces visual media trends to create a new breed of home search
Fri, 06 Mar 2015 1:45:04
Yesterday, I discussed in some verbosity Doorsteps, a web-based homebuyer education platform that allows agents to virtually assist new buyers. Well, the company has an app, too, called Swipe ... read more»

Kevin Hincker: ‘The industry is currently dependent on a single technology — one invented 2,000 years ago’
Fri, 06 Mar 2015 1:30:34
"I'm referring, of course, to paper," says the NuOffer chief technology officer and co-founder. "We lose sight of the fact that paper, and the transmission of data through its agency, is a technological marvel. So do I think technology can change the industry? No." ... read more»

10 free places to promote your real estate content
Fri, 06 Mar 2015 1:00:25
Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you spend writing your posts. This strategy should always be changing and advancing as you try new things and see how your experiments affect your traffic ... read more»

MLS systems: The best, and all the rest
Thu, 05 Mar 2015 16:44:26
A multiple listing service system offered by Black Knight Financial Services has snagged the highest satisfaction ratings for the third year in a row in an annual survey of MLS executives by real estate consulting firm Clareity Consulting. Among the ... read more»

Brokers facing tough choices when portals raise prices for ‘featured’ listings
Thu, 05 Mar 2015 16:44:07
When Zillow told New York City-based brokerage CORE in December that the price of “featuring” its listings on the portal in 2015 would be four times what it paid in 2014, the company decided to cancel its ad spend. Instead ... read more»

Ann Bailey a leader in more ways than one
Thu, 05 Mar 2015 14:51:27
Ann Bailey has a 20-year history as an admired industry leader helping brokers, franchises and online companies develop and perfect their strategies and execute better. She came up through the MLS side of the business and continues to lead the ... read more»

3-D virtual tours of multifloor homes just got a whole lot easier
Thu, 05 Mar 2015 12:28:30
3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in 3-D technology, which ... read more»

4 ways to brand yourself to attract more real estate business
Thu, 05 Mar 2015 12:00:06
Pepsi or Coke? It's one of the greatest rivalries in beverage history! Whether it's soft drinks, shampoo or clothing — we all have our favorite brands, and we stick to them. According to "Retention Science," brand loyalty "has very little to do with prices or money, but has everything to do with how your brand is perceived by the consumer." ... read more»

Relying on your brokerage for lead generation? You’re doing it wrong
Thu, 05 Mar 2015 11:00:42
Every time I hear about lead generation, I want to throw up. Let's be honest: Lead generation is not the next big thing in this business ... read more»

How this Zillow Premier Agent made $10 million
Thu, 05 Mar 2015 10:58:07
Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small ... read more»

Realtor.com grows New York City footprint
Thu, 05 Mar 2015 9:24:50
Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris Stevens, Compass, Halstead Property and Nest Seekers, the ... read more»

Zillow program could help more agents track their listings online
Thu, 05 Mar 2015 6:27:56
Zillow is providing another perk to real estate brokers and multiple listing services who send listings data directly to the popular website — the ability to analyze metrics around listing performance using their reporting solution of choice. The real estate ... read more»

Greg Fox: ‘The 2 percent keeps me up at night’
Thu, 05 Mar 2015 2:15:39
The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night ... read more»

3 things Realtors can learn from big-brand marketing
Thu, 05 Mar 2015 2:00:40
From Nespresso to Louis Vuitton to Nike, the world's most successful consumer brands offer something intangible along with the physical products they sell. They make a connection beyond your rational assessment of the object they're selling ... read more»

Doorsteps helps agents walk homebuyers through the process
Thu, 05 Mar 2015 1:45:11
Online tools like Doorsteps.com is why real estate agents need to start thinking differently about how they reach clients with technology. No longer is knowing average sale prices and assembling a nice listing presentation enough to become a market leader ... read more»

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother’s footsteps
Thu, 05 Mar 2015 1:30:17
"After a brief stint in culinary school in San Francisco at the age of 22, I was left with a conundrum of what to do while my lease ran out," says the president of Stribling & Associates. "After two decades of insisting I would never work in real estate, I was put in touch with a friend of my mother's, Anita Head, in hopes of getting a part-time job." ... read more»

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