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Real Estate News
How to brand using your no. 1 resource — you
Wed, 16 Aug 2017 3:00:05
If you are looking to build your brand as a real estate agent, look no further than the Law of Authenticity from The Go-Giver Leader: A Little Story About What Matters Most in Business; "The most valuable gift you have to offer is yourself." ... read more»

How to overcome real estate client objections with honesty
Wed, 16 Aug 2017 2:30:33
When dealing with clients, it’s common they’ll have concerns that can turn into roadblocks. As a real estate agent, it’s your job to figure out how to overcome those objections for a successful transaction. What's the pullback method? What are good buzzwords and key phrases to use in objection handling? Below are a few strategies and scripts that will answer these questions.  ... read more»

10 things you should know about millennials to reach more prospects
Wed, 16 Aug 2017 2:00:42
It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born between 1980-1998, make up the largest group of first-time homebuyers at 66 percent, followed by Gen X at 26 percent ... read more»

Why it’s time to put a little soul back into real estate
Wed, 16 Aug 2017 1:15:05
In our real estate world where social media, glossy eight-page brochures and fancy videos are our primary tools to attract clients, I want to challenge you this season to add the element of soul to your business ... read more»

Facebook Live vs. Snapchat: Should you leave one for the other?
Wed, 16 Aug 2017 1:00:58
Are real estate agents turning away from Snapchat as Facebook continues to build on competitive features in its platforms like Facebook Live and Instagram Stories? The answer is undoubtedly: yes. And with good reason. Snapchat’s steady growth slowed by 82 percent after the launch of Instagram stories ... read more»

9 ways homebuyers can improve their credit scores
Tue, 15 Aug 2017 14:38:04
The real estate business is booming, and with a scarce supply of starter homes on the market, competition between buyers is fierce. To get loans quickly, potential homebuyers need to keep an eye on their finances and credit ... read more»

Folio Gmail extension for real estate adds feature to combat fraud
Tue, 15 Aug 2017 13:42:33
Folio by Amitree is now wired to search for and alert agents to emails that include financial information. ... read more»

NAR pres-elect: ‘This ain’t your daddy’s association anymore’
Tue, 15 Aug 2017 12:25:28
“Oh my goodness ... how did we get here?” National Association of Realtors (NAR) President-Elect Elizabeth Mendenhall asked the 2018 Leadership Summit crowd. “We’re here. There was some point in some time when someone came to you and said, ‘Do you want to serve in this position?’ And you said yes. You made that choice. You made that choice to be here and to be present, and you made a choice to own it.” ... read more»

NAR warns of text message scam
Tue, 15 Aug 2017 12:01:46
The National Association of Realtors (NAR) has released a warning about a text message scam that asks members to pay a fine or sales tax on a prize. ... read more»

How CEO Bob Goldberg plans to smash NAR’s ‘ivory tower facade’
Tue, 15 Aug 2017 9:52:35
The first thing that National Association of Realtors (NAR) CEO Bob Goldberg did upon addressing a crowd of association leaders at NAR's Leadership Summit is grab a guitar ... read more»

HomeLight closes $40M funding round
Tue, 15 Aug 2017 4:31:30
Many consumers rely on recommendations from friends and family to find a trustworthy real estate agent, yet a small but growing share are making selections based on the numbers. That's a clear takeaway from the rise of agent-matching service HomeLight ... read more»

Every agent has a story: Humanize your brokerage to elevate your team
Tue, 15 Aug 2017 3:00:55
In every real estate agent, New Jersey broker Luis Leiva sees a history. A family. A person. "We all have one thing in common as human beings," said Leiva, who seeks to humanize his agents over promoting his brokerage brand. "We all carry baggage." ... read more»

Why being authentic is a winning strategy that pays off
Tue, 15 Aug 2017 2:15:25
How do you make sure you and your client are always on the same page? When starting off a conversation, do you need to pretend to be someone you're not? And where does consistency come in ... read more»

5 real estate marketing trends defining 2017
Tue, 15 Aug 2017 2:00:05
Marketing. Can’t live with it, can’t live without it. And though it may sometimes feel like marketing is falling outside of our job description, there’s more marketing in the day-to-day of the running of a real estate business than we may realize ... read more»

3 tips for nailing your Facebook target audience in real estate
Tue, 15 Aug 2017 1:30:55
Eight in 10 online Americans use Facebook -- a huge opportunity for real estate agents. Here are 3 tips for nailing your Facebook target audience ... read more»

3 tips to avoid spamming your Snapchat audience
Tue, 15 Aug 2017 1:15:01
The buzz has been big around Snapchat lately. In fact, in March, Snap, Inc., the company responsible for the popular video messaging app, went public in what is said to be the biggest tech IPO since ... read more»

Growing eXp Realty agent count propels Q2 revenue
Mon, 14 Aug 2017 15:13:02
EXp World Holdings, the Bellingham, Washington-based holding company for eXp Realty, announced its second quarter 2017 earnings today, reporting revenue of $39.6 million for the quarter, up 198 percent from $13.3 million in Q2 ... read more»

How real estate agents are leveraging the August 21 eclipse
Mon, 14 Aug 2017 14:41:41
You might have next week's eclipse already penciled into your planner -- but do you have your protective glasses yet that will allow you to actually, you know, see it? If you're in Lyons, Colorado, and you happen to be connected to a savvy real estate agent, then she's got you covered ... read more»

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