The ABCs of ancillary rental income Tue, 28 Apr 2015 3:00:09 So you've trimmed your operating costs to the bare bones. You've raised rents as high as you dare. You've done everything you can think of to lease those vacant units. Now, what do you do if your bottom line still needs a boost? Maybe it's time to pay more attention to non-rent income. ... read more»
7 tips to snag a top digital marketer for your team Tue, 28 Apr 2015 2:00:15 So you've heard the buzz: you need to be present in the digital space in order to stay relevant and generate leads, and now you are looking to hire a digital marketer.
As a digital marketer, I have noticed a recent trend in the workforce. On one hand, digital marketers are highly in demand, and on the other, we are highly misunderstood. ... read more»
Karla Saladino on why real estate firms waste money paying for leads Tue, 28 Apr 2015 1:30:14 "When I do ad investment case studies, or look at companies to take over, I care about what converts to closed deals only," says Saladino. "Anything that will allow the same property to be listed eight different times, by eight different agents, with eight different prices, can take a hike. The consumer doesn’t like it, and your probability of capturing a client is diminished." ... read more»
How to sharpen your negotiation skills with Homesnap Pro Tue, 28 Apr 2015 1:00:17 Learning how to analyze connections, plan negotiation tactics -- all while improving communication requires research and patience. Homesnap Pro has developed a useful tool set to help agents learn how to connect the dots and become more efficient in interacting with fellow agents.
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Indie broker network takes partnership with DocuSign global Mon, 27 Apr 2015 17:18:13 The independent brokerage network Leading Real Estate Companies of the World has made its partnership with DocuSign global, giving the more than 120,000 agents at member firms discounts on the tech giant's e-signature and digital document management platform ... read more»
See how much Zillow Group brass made in 2014 Mon, 27 Apr 2015 16:47:31 How did you do in 2014? Execs at Zillow Group, the firm that houses portal giants Zillow and Trulia, did just fine, according to a regulatory document the firm filed with the U.S. Securities and Exchange Commission today ... read more»
2 startups charge flat fees for listings, revamping the real estate brokerage model Mon, 27 Apr 2015 13:26:53 Toward the end of his time as a team leader with Keller Williams Realty in 2011, Jordan Connett realized that listing agents' jobs were much easier than they used to be. Agents can easily place their listings in front of millions of homebuyers on powerhouse, cutting-edge portals like Zillow, Trulia and realtor.com; paperless platforms like dotloop and DocuSign eliminate the time and hassle their pre-digital predecessors had to expend to simply collect documents and get them signed ... read more»
11 characteristics of a profitable rental investment: Part 1 Mon, 27 Apr 2015 12:00:28 Cash-on-cash. Market comparables. The 70 percent rule. It is easy to fall into "analysis paralysis" with the investor vocabulary. When it comes down to it, there is a shortlist to look at when choosing a good investment. This list begins with an honest look at your financial situation along with specific goal setting ... read more»
The new brokerage model for top producers Mon, 27 Apr 2015 11:00:52 In this article, I will lay the foundation of the "new brokerage model," which takes away many of the fears, enumerated later, that traditionally go along with starting your own brokerage thanks to technology, outsourcing and shared space ... read more»
Big brokerage’s new website helps it weather ‘Mobilegeddon’ Mon, 27 Apr 2015 10:33:01 Using highly affordable real estate website products can be quite tempting for brokerages, but some are still betting that dropping big bucks for custom designs and features will pay off. First Time Real Estate, which claims to be the largest independent brokerage in California and have 2,500 sales professionals, is one of them ... read more»
Online versus offline leads: 3 steps to generate more offers Mon, 27 Apr 2015 10:00:27 Lead generation technology has become very effective in generating huge volumes of leads for agents. The only limiting factor for agents is cost, and deciding how much time and money to invest ultimately determines how successful an agent will be with lead generation, and, therefore, offer generation ... read more»
Underwater mortgage rates slowly rising Mon, 27 Apr 2015 9:02:04 The number of seriously underwater homeowners inched up slightly during the first quarter due to slow home price appreciation, according to housing data provider RealtyTrac. At the end of the first quarter, just under 7.4 million residential properties were underwater ... read more»
The story of why people haven’t been buying homes: Fear of rejection Mon, 27 Apr 2015 3:00:20 A year has passed since I worked with a client on a national survey of prospective buyers that would help real estate professionals understand better why the numbers of mortgage applications keep falling below expectations. At that time, as now, it looked like the stars had aligned for home buying ... read more»
Creative strategies for overcoming seller staging objections Mon, 27 Apr 2015 2:00:38 Your ability to overcome the seller's objections about staging not only influences how much the seller will net, but how hard you will have to work to sell the listing. If you're struggling with the objection, "I don't see any need to stage our property," a little creativity can quickly put that objection to rest ... read more»