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Real Estate News
8 ‘extras’ that help sell a house
Sun, 01 Mar 2015 6:00:44
There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining high-resolution photos, featuring homes online, designing professional property fliers, a possible open house here or there, and everything else that goes into good marketing. ... read more»

5 tips for working within Facebook’s promotional limits
Sun, 01 Mar 2015 5:00:07
Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it will place limits on posts that are "too promotional." That's the bad news. ... read more»

Real estate disruption won’t be what you think
Sat, 28 Feb 2015 6:00:19
Real estate disruption is inevitable, and the industry will eventually see a massive overhaul. However, disruption may come in a form far from expected ... read more»

Watch bird’s-eye video of Boston’s snow-covered cityscape
Sat, 28 Feb 2015 5:00:11
Boston Virtual Imaging, a specialty video and photography firm, compiled this aerial view of some of the city's historic landmarks dusted by the historic winter storm ... read more»

California IDX website provider moves into Florida
Fri, 27 Feb 2015 17:07:42
RealtyTech Inc., a California-based provider of agent and office IDX websites and Internet marketing tools, has broken into the Florida market and expanded its customer base and line of products by acquiring Strategic Agent Inc. Strategic Agent’s existing clients will ... read more»

How Realogy will tackle challenges facing the industry: Watch the video
Fri, 27 Feb 2015 15:37:58
Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Commercial, ERA and Sotheby’s ... read more»

When Fed raises short-term rates, pray long-term rates don’t follow
Fri, 27 Feb 2015 13:44:54
Federal Reserve Chairwoman Janet Yellen’s testimony, inherently a forecast, overwhelmed all other forces on markets this week. Yellen did a fabulous job. When the future is deeply uncertain, it’s the job of the Fed chair to turn on the fog, ... read more»

Brokerage promising to rain Internet leads on its agents
Fri, 27 Feb 2015 12:42:15
International brokerage eXp Realty has launched “Making It Rain,” a new marketing program to generate Internet leads for its 540 agents. Agents pay a minimum of $100 per month to join the program and in return eXp will market their branded ... read more»

Zillow’s drinking the Trulia Kool-Aid, realtor.com gets feisty
Fri, 27 Feb 2015 12:28:20
Realtor.com operator Move Inc. has been feisty out of the gate with its new rival, Zillow Group Inc. Just a week after Zillow’s acquisition of Trulia closed, the two already have a new court date. On March 12 a judge will decide whether ... read more»

Inman announces daily real estate technology reviews — coming next week
Fri, 27 Feb 2015 11:15:11
How do you find the best software (or hardware) for your budget and work environment? Next week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business ... read more»

Does staging add value to the home-selling process?
Fri, 27 Feb 2015 10:00:27
From Realtors to bloggers to HGTV, sellers hear about the need to get creative to attract prospective buyers to their homes. Another popular option is home staging, which involves arranging and decorating the home in a way that appeals to a wide range of buyers. But in my experience, this is a difficult task for most many homeowners ... read more»

5 places to find a stellar idea for your next real estate blog post
Fri, 27 Feb 2015 9:00:48
Writing content is for your real estate blog is great; everyone is doing it. What everyone is not doing (yet) is writing content that they know will interest people. Rather than coming up with a random idea and writing about it on your blog, you can use these essential resources to help you figure out what people want to read ... read more»

Zillow and Trulia say they’re still competitors
Fri, 27 Feb 2015 8:33:27
SCOTTSDALE, Ariz. — Executives with Zillow and Trulia say they’ll continue to be competitors, even though the top two listing portals are now under the same roof. “Beating each other up, sharpening each other, for us that’s going to be ... read more»

Startup lets you ‘shop without an agent’ … but there’s a twist
Fri, 27 Feb 2015 7:12:33
What, another real estate tech startup promising to help consumers buy homes without real estate agents? That’s what Open Listings’ branding might lead you to believe at first glance. Upon closer inspection, the company looks an awful lot like a discount brokerage — albeit a high-tech ... read more»

Indie broker F. Ron Smith on the wonders of Wunderlist
Fri, 27 Feb 2015 2:15:12
The Leverage Global Partners president talks about his favorite new app and the appropriate order for meditation and cocktails ... read more»

Sam DeBord: ‘If you try to leverage influence too much, you’ll diminish it’
Fri, 27 Feb 2015 1:30:22
"I don't attempt to unilaterally leverage my social network," says the Coldwell Banker Danforth broker, "but I am trying to build a network of individuals who would be willing to support me." ... read more»

Is Realogy’s portal an innovation or smoke bomb?
Fri, 27 Feb 2015 1:00:56
Now that Realogy's portal, homesforsale.com, is live, one big question is up in the air: Is this new arrival on the market an innovation bomb ... or is it more of a smoke bomb, a temporary distraction that simply won't last? ... read more»

Motivate move-up buyers with home trade-ins
Fri, 27 Feb 2015 1:00:16
How can Realtors get sellers — and buyers — motivated? In Ohio, homebuilder Trinity Homes is turning to a page from the automotive industry to move inventory: home trade-ins. Columbus-based Trinity Homes, the largest homebuilder in central Ohio, has partnered with HER Realtors, the largest volume real estate brokerage in central Ohio, to promote the new home trade-in program ... read more»

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