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Real Estate News
MLS fails to disclose full intent of website tracking tool
Fri, 09 Oct 2015 13:45:57
Real estate startup ListTrac is rapidly gaining traction, but It is likely that vast majority of the agents and brokers belonging to its MLS customers are unaware of how ListTrac plans to generate revenue: by selling agent and consumer behavior data it gathers from agents' own websites ... read more»

Inman Demo Day – Inbound marketing: Generate, nurture, and close more leads with Pipeline ROI
Fri, 09 Oct 2015 12:18:22
Inman Demo Day - Generate, nurture, and close more leads with Pipeline ... read more»

3-D home of the day
Fri, 09 Oct 2015 12:00:36
This custom built executive home is situated on 13.8 acres and offers 4,600 square feet of living space -- welcome to Whitchurch-Stouffville Ontario, Canada, a perfect balance of urban and rural living ... read more»

Windermere Real Estate raises $30 million for low-income and homeless families
Fri, 09 Oct 2015 11:56:41
Agents with Windermere Real Estate have almost doubled their fundraising efforts over the past two years to reach a $30 million goal of giving for the company's non-profit arm, the Windermere Foundation, this week. The foundation supports non-profit agencies that provide services to low-income and homeless families and is funded largely by Windermere's 7,000 agents, who donate a portion of every commission to the non-profit ... read more»

California housing market won’t slow down in 2016
Fri, 09 Oct 2015 11:53:41
The California Association of Realtors housing forecast predicts 433,000 existing homes will sell next year, with overall activity rising by 6.3 percent year-over-year in the state. ... read more»

Tracy Freeman on clear goals and why ‘management’ is a bad word
Fri, 09 Oct 2015 11:45:04
The broker sales associate at Coldwell Banker Residential Real Estate talks about what motivates her, the must-haves for a successful business and more ... read more»

Podcast: Insider secret — overcoming your fear of the phone
Fri, 09 Oct 2015 11:30:01
Do you feel nervous about phone prospecting? Perhaps you've got some trepidation because you're not sure exactly what to say, or maybe you have a little fear of what you might hear in response to it? We've coached thousands of agents, and from experience Julie and I can tell you that fear of the phone -- especially phone prospecting -- is very common, and results in a big problem for a lot of agents ... read more»

How to develop fruitful relationships with Chinese homebuyers
Fri, 09 Oct 2015 11:16:42
Over the past two years, Pacific Union CEO Mark McLaughlin has traveled to China from his head office in San Francisco six times, and he's approaching his seventh visit. He has learned a number things from these trips. For instance, the pollution in Beijing can be debilitating and, therefore, pleasant American cities have much to offer overseas buyers. “The Chinese have a great appreciation for our air quality. There's no way to understand that unless you have experienced it yourself,” he said ... read more»

Lockbox destroyer puts fresh twist on agent video marketing
Fri, 09 Oct 2015 11:09:30
Sporting a button-down, tie and scraggly beard, Realtor John Grafft​​, 28, recently pulverized lockboxes with bolt cutters, chisels and hammers on camera, bashing open the security devices in a matter of minutes. The demonstration -- meant to highlight why he doesn't use lockboxes and instead shows all his listings with an agent present -- marked the first installment of Real Estate Science, a video series he's launched to burnish his brand ... read more»

Why industry disruption must support agents — not replace them
Fri, 09 Oct 2015 10:00:14
Start-up pros and venture capitalists are furiously brainstorming about how they can disrupt the real estate industry. Four times now, I've been approached by groups of startup people looking to do something in the real estate space and asking me to toss around ideas or come on board ... read more»

Do you know your FICO score?
Fri, 09 Oct 2015 4:00:39
When a first-time homebuyer purchases a credit score on the recommendation of a reputable financial institution, he or she will be under the pretense that it's the same score that will be used when a lender underwrites their loan. Furthermore, advising a first-time homebuyer to visit www.annualcreditreport.com is great advice; however, is somehow misleading. There is an alternative. Let me explain ... read more»

Zillow study says housing affordability factors in incomes, occupations
Fri, 09 Oct 2015 3:15:13
Markets with the cheapest homes aren't necessarily the most affordable for every worker, as wages are often lower in these locales. A recent analysis by Zillow of median incomes and budgets for various occupations shows that the most affordable housing markets aren't located in the middle portion of the nation ... read more»

4 reasons millennial homebuyers are here to stay
Fri, 09 Oct 2015 3:00:05
The homebuyer statistics clearly show millennials out-pacing other generations when it comes to buying a home. The global realty market is keeping an eagle eye on this huge consumer group and expects to see noteworthy changes in statistics pertinent to homebuying, choices and transactions ... read more»

California is great for families, and Sacramento area is best
Fri, 09 Oct 2015 2:20:37
Of the top 10 best cities, eight are located in either the San Francisco Bay Area or the Sacramento MSA. ... read more»

4 tips for leveraging demand with open houses
Fri, 09 Oct 2015 2:00:10
All I can say is that any commercial fisherman that uses option the first option is probably out of business. Granted you can definitely get lucky once in a while with that option, but why spend all that time and energy when the results cannot be scientifically duplicated? Open houses are similar. They are becoming more ineffective, outdated and eventually, will become extinct ... read more»

Zach and Cody Vichinsky: ‘Real estate just seemed to happen naturally for us’
Fri, 09 Oct 2015 1:30:18
"We started our career in the Hamptons," explains Zach Vichkinsky. "Once we fell in love with the natural beauty of the Hamptons and the fantastic real estate, we instantly always knew that this would be a great market for us." ... read more»

ProspectsPlus puts print marketing back in mailboxes
Fri, 09 Oct 2015 1:30:06
ProspectsPlus is a rapid turn-around direct mail marketing platform for real estate agents. ... read more»

Understanding the change from HUD-1 to the new Closing Disclosure
Fri, 09 Oct 2015 1:00:16
Contrary to popular belief, the new Closing Disclosure will remove a lot of the buyer's anxiety from the home-buying process. Real estate agents and lenders are spreading some gloom and doom about this new document when, in actuality, we simply need to change the way we present information and deadlines to our clients ... read more»

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