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Real Estate News
Homebuying not the primary driver of tenant moves
Thu, 28 May 2015 14:57:28
A 5 percent increase in home values coupled with cyclically low homeownership rates -- 63.7 percent as of the first quarter -- equate to a multifamily sector where only 1 in 10 renters vacate a unit because of a home purchase ... read more»

Vacation rental apps battle for supremacy with city guides, property management enhancements
Thu, 28 May 2015 14:14:41
Airbnb and HomeAway are in a tight race to the top of the vacation rental industry, and they seem to be neck and neck. Both rental sites made recent announcements of shifts in their offerings, cutting slightly into the others' territory and showing that tense competition in home sharing is as evident as ever ... read more»

Bowing to real estate agents, Zillow pauses new advertising strategy
Thu, 28 May 2015 13:06:07
A search engine advertising strategy newly tested by Zillow has raised the hackles of some real estate agents, spurring the listing portal to promptly suspend the experiment. The advertising technique involves placing Zillow ads in front of Google users who search the names of brokerages ... read more»

Real estate firms ready to shout about home energy efficiency
Thu, 28 May 2015 13:03:34
What do real estate data firm CoreLogic, large multiple listing services Metropolitan Regional Information Systems and Midwest Real Estate Data, and National Association of Realtors national property database subsidiary Realtors Property Resource have in common ... read more»

Matterport 3-D home of the week
Thu, 28 May 2015 12:00:26
In an iconic building designed by renowned American architect Robert A.M. Stern, The Residences at Mandarin Oriental, Atlanta, are situated in the heart of Buckhead, the city's most prestigious neighborhood. High above Peachtree Road on the top 27 floors of this 42-story building, residence owners have unparalleled views of the glittering Atlanta skyline. Starting at $2 million, the new units, designed by Buckhead's top architectural firm, Harrison Design, feature contemporary, ultra high-end finishes and sleek, built-in fireplaces with marble surrounds ... read more»

Aerial revelry of California hilltop gem nabs #toplistingvids win
Thu, 28 May 2015 11:46:52
A drone footage-packed video showcasing an $18.5 million hilltop masterpiece on the central California coast is the winner of the listing agent-focused version of Inman's #toplistingvids contest ... read more»

Malta has what ultrawealthy clients want
Thu, 28 May 2015 11:00:44
Did you know that 6 percent of the global ultrahigh net worth population is composed of expatriates? The ultrawealthy are on the move, and Sotheby's International Realty dutifully set out to trace their footsteps, find out more about their preferred locations and explain their movements. After putting the pieces together, we found out that Malta might stand to gain ... read more»

Learn the new rules of marketing and promotion on the world’s largest social network
Thu, 28 May 2015 10:30:58
With one out of every two people on the Internet logging in to Facebook each month, the social networking platform dominates all players. If you want your business to reach people online, then marketing on Facebook isn’t an option -- it’s a requirement ... read more»

The necessary paradigm shift for real estate agents
Thu, 28 May 2015 10:00:02
As a Realtor, I have always been frustrated by the consumer's perception of us. Inman has published research findings from studies done by the University of Central Florida that substantiated the consumer's less than high regard of Realtors, as well as the service and expertise provided by them ... read more»

Delaying homeownership could be costly decision for potential buyers
Thu, 28 May 2015 9:31:51
Potential homebuyers who are renting while they put off buying a home could lose thousands of dollars by not taking advantage of current interest rates and home prices, according to a recent realtor.com report ... read more»

News Corp. out to eliminate ‘premium’ charged to Chinese buyers
Thu, 28 May 2015 8:18:11
More than a few opportunistic sellers have offloaded luxury properties to Chinese buyers for considerably more than they would have fetched from American buyers, according to News Corp. CEO Robert Thomson. The reason sellers can charge a “premium” to Chinese buyers is largely due to the ... read more»

App makes billions of property records searchable
Thu, 28 May 2015 8:12:43
If the thought of being able to search 3.5 billion property records simply by launching an iPhone app appeals to you, you’ll want to check out First American Financial Corp.’s launch of the all-new DataTree ... read more»

May 28, 2015, real estate market update: fixed-rate loans, mortgage rates and more
Thu, 28 May 2015 8:01:54
Get the latest daily real estate market news collected on a single page for your convenience ... read more»

Why my CRM is more valuable than buying leads
Thu, 28 May 2015 4:00:43
Recently I received an email from a client of mine. She had decided to let her listing expire from the market. Oh, we had several offers, but it boiled down to a case of not wanting to move badly enough to make a change. ... read more»

5 steps to making a lasting impression at your next listing appointment
Thu, 28 May 2015 3:00:29
Making a great impression at a listing appointment isn't just about sharing your successful track record and providing a thoughtful comparable analysis. It's also about showing the seller that you are an expert whom they can rely on to make their sale as fruitful and stress-free as possible. The following five foolproof steps will ensure you put your best foot forward at your next listing appointment ... read more»

Linda O’Koniewski: ‘We’ve been trying to act more like therapists and educators than sales representatives’
Thu, 28 May 2015 2:15:05
The Re/Max agent talks about Zen, technology and which agents she thinks are "poisoning" the real estate business for the rest of the industry ... read more»

The ins and outs of home inspections
Thu, 28 May 2015 2:00:40
A home inspection is a vital part of the homebuying process. Some potential buyers tend to view home inspections as something that is not necessary or too expensive. But home inspections can save buyers time and money in the long run. Here are some things you should know about home inspections ... read more»

Pat Kelly: ‘We are able to position ourselves as the anti-franchise’
Thu, 28 May 2015 1:30:48
"We can easily adapt our marketing messages and refer business where we want," says Kelly. "We are able to position ourselves as the anti-franchise -- a truly local company with deep and committed roots in and to the community." ... read more»

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