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Real Estate News
Webinar recap: Inman demo day with Pipeline ROI
Tue, 21 Apr 2015 11:20:11
Only a few short weeks ago we talked about Inbound Marketing for Real Estate with the team at Pipeline ROI -- now it's time to take a peek under the hood at this marketing platform for agents -- and all its inbound features and more ... read more»

5 reasons why micro-units will be huge in the future
Tue, 21 Apr 2015 11:00:18
Half the world today lives in cities and, according to the United Nations, nearly 70 percent of the world will live in cities by 2050. At a recent National Association of City Transportation Officials conference in San Francisco, former Massachusetts Secretary of Transportation Richard Davey even went as far as to label this the "Century of the City." Data shows that younger generations are leading this urban migration ... read more»

CoreLogic enhances mortgage fraud detection solution
Tue, 21 Apr 2015 10:31:33
Financial, property and consumer information provider CoreLogic has added new capabilities to its LoanSafe mortgage fraud detection solution that allow loan underwriters and analysts to track and review audit reports in real time ... read more»

FICO provides free credit scores to 1 million new consumers
Tue, 21 Apr 2015 10:07:22
FICO, the provider of a credit scoring model widely used for many lending decisions, has expanded a program that allows tens of millions of consumers to regularly receive their free FICO scores ... read more»

Century 21 leverages cardboard for latest quirky consumer marketing campaign
Tue, 21 Apr 2015 10:05:01
Realogy's huge franchise brand, Century 21 Real Estate, goes Super Bowl big to get its name out to millions of consumers with national TV ads, but it also fills in the digital gaps with more unique, niche branding efforts -- like its latest campaign ... read more»

Predictive analytics breathe new life into direct mail marketing
Tue, 21 Apr 2015 10:00:11
Marketing is one of the biggest expenses for successful real estate agents. Digital marketing has become a cornerstone of every agent's marketing strategy, and when you consider the cost effectiveness, it's easy to see why ... read more»

Free yourself from lead gen by focusing on ‘offer generation’
Tue, 21 Apr 2015 3:00:28
Last year, in a given month, close to 100 million unique users visited the top three national portals (as reported by Inman). This is the massive number of consumers eligible to become online leads every month -- and yet, what was the number of homes actually sold? Just shy of 5 million in all 12 months of ... read more»

Real estate infographics: spring foreclosures, Chinese homebuyers, green fields and more
Tue, 21 Apr 2015 2:15:08
Which markets have the most spring foreclosures? What are the numbers surrounding Chinese buyers purchasing U.S. homes ... read more»

The Ten Commandments of real estate email marketing: Part 1
Tue, 21 Apr 2015 2:00:57
So many agents complain about colleagues who send marketing emails indiscriminately, or whose emails are just variations on the tired theme of "I'm the best agent in my area! Pick me!" Successful email marketing is about much more -- here's how to do it the smart way ... read more»

Website firm WingWire takes design and content creation out of the hands of agents — for good
Tue, 21 Apr 2015 1:45:24
There's something to be said about affordable website solutions for real estate agents. Of course, it all depends on how you define affordable. I've worked on websites that cost $20,000 — which is very affordable. I know paying six figures for a site isn't at all uncommon. Smart programming and design is that valuable ... read more»

Bruno Ricciotti: ‘We have survived and excelled by adapting relentlessly and constantly questioning’
Tue, 21 Apr 2015 1:30:33
"We went from running 10 ads in The New York Times print edition for our weekly marketing to managing and updating thousands of property listings from hundreds of agents with descriptions, photos and floor plans, daily," says the co-founder of Bond New York. "We survived and actually excelled by adapting relentlessly, by never being complacent, and by constantly questioning and reassessing our current business model through procedural and technological innovations." ... read more»

Stupid job application questions that maybe ain’t so dumb
Tue, 21 Apr 2015 1:00:33
The proliferation of recruiting technology today can be both a blessing and a curse. While it's great to be able to post your open job to hundreds of boards in minutes, that same technology means the job seeker can apply to hundreds of jobs -- in minutes. ... read more»

Real estate software firm rebrands data management wing
Mon, 20 Apr 2015 15:24:04
Real estate software giant Lone Wolf Real Estate Technologies Inc. has rebranded the data management system for boards and associations it acquired in January, Millennium Real Estate Solutions Inc., as List ... read more»

Meet ‘social agents,’ real estate’s new middlemen
Mon, 20 Apr 2015 14:25:04
Nataliya Gorokhovskaya recently got her real estate license to help her husband invest in properties. She’s not interested in helping others buy and sell homes full time. But she’ll collect big bucks if she hooks up friends and acquaintances with ... read more»

Atlanta loan officer flips switch from refinances to purchases
Mon, 20 Apr 2015 12:36:22
About 10 years ago, loan officer Lindsay Moss-Frangie joined a large Atlanta mortgage broker that built its business on performing no-closing-cost loans — but soon, the company reached a dead end ... read more»

What works (and what doesn’t) with buyer lead-qualifying techniques
Mon, 20 Apr 2015 12:00:20
Traditional buyer lead-qualifying techniques help you determine whether the lead is qualified to purchase a home, but they do nothing to help you determine whether you should devote your time working with that lead ... read more»

New credit scores could bolster housing market
Mon, 20 Apr 2015 11:08:25
The National Association of Realtors says that the adoption of new credit-scoring models could improve the ability of borrowers who lost their homes during the foreclosure crisis to buy again ... read more»

Partnering with volunteer organization has heartwarming payoff for real estate brokerage
Mon, 20 Apr 2015 11:07:38
Agents in New York City volunteered their efforts to combat the bitter cold this winter by gathering gently-worn coats for those less fortunate. The results? Incredible! Halstead Property’s team of agents stood out amongst other corporate donors by donating more than 5,000 coats to this year’s New York Cares 2014 Coat Drive ... read more»

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