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Real Estate News
Why social media is destined to play a bigger role in real estate search
Mon, 02 Mar 2015 16:33:39
A computer model crunching a person’s Facebook “likes” can do a better job judging their personality traits than their own friends and family, according to a recent study conducted by researchers at the University of Cambridge and Stanford University. That “was nice for ... read more»

Jeff Goldblum’s latest role: Apartments.com mastermind
Mon, 02 Mar 2015 14:39:51
Jeff Goldblum plays Brad Bellflower, the fictional mastermind of apartments.com. Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like ... read more»

Less than half of agents say their broker has safety procedures
Mon, 02 Mar 2015 13:05:39
More than half of the nation’s Realtors say their brokerages don’t have safety procedures in place to help protect them from the dangers of meeting strangers in empty houses — or that if they do have such procedures, they don’t ... read more»

Help us crack the code of online leads
Mon, 02 Mar 2015 11:52:19
Online leads can be a polarizing topic in the real estate community. Where some agents and brokers see great value, others see garbage. Whether you’ve never bought an Internet lead in your life or you capture scores every day, we want ... read more»

How I landed 54 new prospects in 4 days
Mon, 02 Mar 2015 11:00:33
I have had three articles published on Inman in the last two months. And just four days after my most recent post went live, 54 people had signed up for my list ... read more»

Realtor facing criminal charges over 8 loans made nearly a decade ago
Mon, 02 Mar 2015 10:45:00
A Sacramento, California, Realtor has been charged with eight counts of bank fraud for allegedly submitting fraudulent loan applications that enabled clients she represented nearly a decade ago to buy eight homes they did not qualify for. Gabriela Carter, 43, ... read more»

Machine v. Realtor, making DoJ go away, and staying on the right side of the law
Mon, 02 Mar 2015 9:31:54
As I perused Trulia's 2014 annual report (just posted on the SEC's website this morning), I was struck by the staggering amount of data the online real estate giant generates and keeps track of. Trulia says it manages "over one terabyte of data on a daily basis." So how does that compare to human data storage capacity, say an everyday Realtor ... read more»

Safety app turns smartphone into security camera
Mon, 02 Mar 2015 9:23:58
The latest app aimed at protecting real estate agents in the field, “Agent.Watch,” turns your smartphone into a security camera. When a real estate agent activates the app from an iPhone or Android device, their smartphone begins capturing videos and photos. ... read more»

Zillow Group’s game of ‘chicken’
Mon, 02 Mar 2015 9:00:00
For months now, the rumor mill has been flying with talk of Zillow and Trulia (now Zillow Group) ending the featured listings placement for brokers and franchisors by the end of 2015. Large brokers and franchisors who pay $5 to $10 to feature a listing, with all competing agents stripped from the detail pages, are hurting Zillow's revenue opportunity ... read more»

Mysterious ‘Upstream’ initiative won’t be consumer-facing
Mon, 02 Mar 2015 8:55:34
SCOTTSDALE, Ariz. — Details of the mysterious Project Upstream remain sparse, but whatever it is, it will not be public-facing to consumers. That’s according to Craig Cheatham, president and CEO of The Realty Alliance, which is spearheading the project. Cheatham ... read more»

Innovative broker touts new ‘mobile-first’ website
Mon, 02 Mar 2015 7:22:38
San Francisco-based Pacific Union has unveiled a “mobile-first” website and set of mobile applications that it says will provide richer content, including updated information about “micro-markets” throughout the San Francisco Bay Area. A continuation of the brokerages’ efforts to use technology to better ... read more»

Melissa Kwan: ‘Movements never happen with just one person or company’
Mon, 02 Mar 2015 2:15:53
The Spacio CEO talks about why transparency is paramount and reveals which cross-continental move helped her business ... read more»

Artificially low interest rates hurt job growth, housing sales
Mon, 02 Mar 2015 2:00:10
Companies get a better return on investment buying back shares than hiring employees or investing in capital equipment. Buying back a company's own shares is so attractive, it even makes sense to fire employees and reinvest the savings to do so ... read more»

TopProducer CRM connects prospect data with business best practices
Mon, 02 Mar 2015 1:45:26
Most people would agree that the person who knows it all isn't that much fun to be around. And that's who I think of when initially describing TopProducer CRM (customer relationship manager). Whatever question you have about its capabilities, there's a feature with an answer ... read more»

Rae Catanese: ’80 percent of my leads come from my real estate blog’
Mon, 02 Mar 2015 1:30:06
"I have more than 480 articles since I started blogging in 2006," says Catanese. "All of my articles pertain to my market, and most of them come from questions that buyers and sellers have asked me. I answer their question, and there's my blog post. " ... read more»

4 hot strategies to boost your online real estate presence
Mon, 02 Mar 2015 1:00:17
What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid "vanilla marketing," identify "trending personas," incorporate niched-based tagging and employ targeted boosting ... read more»

What’s really driving KW’s success? Watch the video
Sun, 01 Mar 2015 23:42:06
Did you know that Keller Williams’ new CEO, Chris Heller, got his real estate license at age 21, and sold more than 100 homes a year for 18 consecutive years? At Real Estate Connect New York City, Heller sat down ... read more»

8 ‘extras’ that help sell a house
Sun, 01 Mar 2015 6:00:44
There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining high-resolution photos, featuring homes online, designing professional property fliers, a possible open house here or there, and everything else that goes into good marketing. ... read more»

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